Imagine the scene Sunday night: long-legged adults (that does not include Merci Beaucoup Enfant Deux as she is still too young to vote), lolling about watching telly and each attempting to goad the other into making another pot of Rachel Allen's Crab and Prawn Coconut Soup. We've had it three times each week since I got the book. I think we were watching LoTR: The Return of the King, (preview the soundtrack to hear Annie Lennox at her most beautiful) when this came on in the ad break -->
We missed the first few seconds of the ad, so thought it might be for air freshener, or a toilet cleaner, maybe extra strong mints. When the camera pulled back, we all burst out laughing. Now this is what makes UK advertising the best in the world. There is no connection whatsoever to the three factors that make this ad so brilliantly, so giftedly funny. And that presumably, is why it works!